IdeaPaint Walls

Leave it to a clever college freshman to invent IdeaPaint. In an entrepreneur group at Babson College, John Goscha tired of covering a wall with white paper, writing ideas all over it and having to remove it and put up new paper for more brainstorming. Necessity is the mother of invention, after all, and he deemed that they needed an easier way to manage the wall. Enter IdeaPaint, a premium dry erase paint in versions for residences, schools and commercial entities. Applying this novel product takes careful preparation and experience in properly sanding and priming before painting.

The office staff in one DUMBO business wanted to refresh their conference room walls with IdeaPaint so anyone with a flash of brilliance could share their idea on the wall. Everyone could see it and some major and minor brainstorming could ensue. Someone else could add thoughts and theories, flow charts, do some number crunching, draw happy faces and sketch out formulas for world peace. As the ideapaint.com website states: [IdeaPaint] transforms passive spaces into active environments. We were tempted to test it with a big “THANK YOU FOR HIRING PAINTWORKS”, but we refrained and left behind a very cool white wall for brainstorm sessions with their creative staff and meeting participants.